Success is about collaboration!

Bedford Centre, Johannesburg, is giving away a R1.8 million luxury apartment!

The mall media association between iMedia and Bedford Marketing has created the perfect backdrop from which to run various, impactful advertising for the competition's campaign.

The collaboration between iMedia and Bedford Marketing has resulted in strategic, effective advertising platforms in the mall that have been utilised to create hype and longevity for the competition.

The competition - whose objective is to increase Bedford's already impressive foot count - was officially launched on 4 May 2011. A branded stage has been erected in one of the centre's courts; the entry boxes have been branded with competition artwork; floor graphics and parking ticket dispensers are in place to draw attention to incoming foot traffic and easel artwork announcing the competition; all to ensure the durability of this unparalleled competition. The platforms are implemented and managed by iMedia.

Bedford Marketing has also made use of iMedia's large format billboard situated at the Engen Garage on the busy North Rand Road in Boksburg to get their competition message noticed and encourage cross-pollination between suburbs. The billboard is the perfect way to personify a brand: get it noticed; get it spoken about!

The Bedford Marketing team have further made use of iMedia's touch screen advertising, website hosting, tenant and shopper communication and newsletter collaboration to get their campaign out there.

With the teaming up of effective media management and marketing initiatives, malls successfully get their message noticed!

All that's left to ask is: have you entered to win a R1.8 Million Luxury Bedford Apartment?

Showroom Media "Refreshes Like Nothing on Earth"

Outdoor advertising has become a valuable source of revenue to property owners, but it often falls foul of aesthetic standards, or simply becomes part of the furniture. This need not be the case as Hunter’s has proven with its “Refreshes Like Nothing On Earth” installation at 24 Central – Sandton.

The glass showcase was initially iMedia’s concept designed to showcase exclusive, upmarket cars. It was later transformed into a showroom media concept by Blue Chip Outdoor and an integration of media relationships with OMD Cape Town and 140BBDO that set this showroom display into motion.

The display is close to the target market prompting curiosity and closer inspection. This is what showroom media is all about – it gets people interested!

Sholto Sims, Category Manager (RTDs) for South Africa, comments, “This is a truly amazing feat and I would like to congratulate and thank all parties involved for their time, effort and creative input. This has definitely set the bar for us with regard to future executions.”

Showroom media is unique in the way in which it is consumed: literally in a matter of seconds. Its powerful simplicity makes this advertising platform memorable and ultimately commanding.

Visit iMedia for innovative media solutions and management.

www.imedia.co.za

MALL OF THE NORTH ENJOYS TOUCH TECHNOLOGY WITH IMEDIA

Property Media Managers, iMedia, have brought cutting edge touch technology to Polokwane's new Mall of the North.

The Center has been installed with eight, 42-inch Touch Screens that currently display mall advertising, an interactive mall map and provide a self management system that allows the landlord complete control over its usage.

As Property Media Managers, iMedia offer malls convenient and experienced services that encompass the sale of advertising, promotional space, signage, vinyl, website, design and all in-centre communication.

The company acknowledges that it is fundamental to differentiate malls and create sustainable advertising revenue and to do so requires thorough and effective media management. By applying industry insight and knowledge, iMedia set out to deliver exceptional media and communication services.

Contact iMedia or visit their website, www.imedia.co.za, to find out how your mall could benefit from an effective media management approach.

Nothing "Common" About 24 Central's Media

In conjunction with Boo Media, Property Media Managers, iMedia recently flighted a full media campaign at 24 Central, Sandton, Johannesburg. The campaign was none other than the new Cell C/Red Bull Mobile initiative. 24 Central have brought to life the brand in the form of numerous platforms including contra visions, vinyls and billboards at the property.

iMedia allows a brands’ personality to awaken by offering mall media management services and advertising platforms that provide essential brand communication and income. The company acknowledges that it is fundamental to differentiate malls and create sustainable advertising revenue and to do so require meticulous, effective media management. By applying industry insight and knowledge, iMedia set out to deliver exceptional media and communication solutions for shopping centres.

The Property Media Managers offer convenient and experienced services that include the sale of advertising space in and around a mall, activation and promotional space management, signage, vinyl, website design and all in-centre communication. They aim to offer fresh, all-embracing deliverables specific to a property’s needs and embark on the promise to deliver innovative, exciting platforms and strategies for a mall.

iMedia are cutting edge in media management.

Contact iMedia to find out how your mall could benefit from an effective media management approach.

Engaging with Property Media

iMedia goes about creating a personality for your mall with media services that provide essential brand communication and income. As Property Media Managers, iMedia knows it is vital to differentiate your mall and create sustainable advertising revenue.

In 2005, Managing Director, Ronald Nordmann, identified a niche in the retail industry for effective media management. He realised that by applying correct management, insight and knowledge, his company could deliver exceptional media and communication solutions for shopping centres.

iMedia offer convenient and experienced services that include the sale of advertising space in and around your mall, activations, signage, vinyls, design, website and all your in-centre communication. They aim to offer fresh, all-encompassing deliverables specific to your property’s needs and further embark on the promise to deliver innovative and exciting platforms and strategies for your mall.

Says Nordmann, “iMedia attribute innovation, productivity, flexibility and being at the cutting-edge of world best practices as the key ingredients to success in evolving the business of mall media. We liken ourselves to a synapse. Just as that synapse acts as a communicator between neurons, iMedia acts as communicator for your brand.”

Contact iMedia to find out how your mall could benefit from an effective media management approach.

Property Media Is Everything

Attractive presentations and a media strategy created specifically for your mall lets you operate more productively and profitably!

iMedia create personality for your mall with media services that provide essential brand communication and income. As Property Media Managers, they know it is vital to differentiate your mall and create sustainable advertising revenue.

Identifying a niche in the market for effective property media management, iMedia – which was founded by Ronald Nordmann in 2005 - realised that by applying correct management, insight and knowledge, iMedia could deliver exceptional media and communication solutions for your shopping centre.

iMedia offer in-house services that include advertising sales, activations, signage, vinyls, design, websites and all in-centre communication.

Managing Director Ronald Nordmann comments, “iMedia attribute innovation, productivity, flexibility and being at the cutting-edge of world best practices as the key ingredients to success in evolving the business of mall media management. We liken ourselves to a synapse. Just as that synapse acts as a communicator between neurons, iMedia acts as communicator for your brand.”

Specialists in Media Makeovers

Property Media

Appearance is everything

 Touch Screen

Attractive presentation, coupled with a media strategy, conceptualised specifically for your mall, lets you operate more productively and profitably!

We create personality for your mall with media services that provide essential mall communication and advertising income.

 Display cube at Bedford Centre

As a Property Media Management company, we know it’s vital to differentiate your mall and create sustainable advertising revenue.

Ronald Nordmann, MD