Showroom Media "Refreshes Like Nothing on Earth"

Outdoor advertising has become a valuable source of revenue to property owners, but it often falls foul of aesthetic standards, or simply becomes part of the furniture. This need not be the case as Hunter’s has proven with its “Refreshes Like Nothing On Earth” installation at 24 Central – Sandton.

The glass showcase was initially iMedia’s concept designed to showcase exclusive, upmarket cars. It was later transformed into a showroom media concept by Blue Chip Outdoor and an integration of media relationships with OMD Cape Town and 140BBDO that set this showroom display into motion.

The display is close to the target market prompting curiosity and closer inspection. This is what showroom media is all about – it gets people interested!

Sholto Sims, Category Manager (RTDs) for South Africa, comments, “This is a truly amazing feat and I would like to congratulate and thank all parties involved for their time, effort and creative input. This has definitely set the bar for us with regard to future executions.”

Showroom media is unique in the way in which it is consumed: literally in a matter of seconds. Its powerful simplicity makes this advertising platform memorable and ultimately commanding.

Visit iMedia for innovative media solutions and management.

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