The mall media association between iMedia and Bedford Marketing has created the perfect backdrop from which to run various, impactful advertising for the competition's campaign.
The collaboration between iMedia and Bedford Marketing has resulted in strategic, effective advertising platforms in the mall that have been utilised to create hype and longevity for the competition.
The competition - whose objective is to increase Bedford's already impressive foot count - was officially launched on 4 May 2011. A branded stage has been erected in one of the centre's courts; the entry boxes have been branded with competition artwork; floor graphics and parking ticket dispensers are in place to draw attention to incoming foot traffic and easel artwork announcing the competition; all to ensure the durability of this unparalleled competition. The platforms are implemented and managed by iMedia.
Bedford Marketing has also made use of iMedia's large format billboard situated at the Engen Garage on the busy North Rand Road in Boksburg to get their competition message noticed and encourage cross-pollination between suburbs. The billboard is the perfect way to personify a brand: get it noticed; get it spoken about!
The Bedford Marketing team have further made use of iMedia's touch screen advertising, website hosting, tenant and shopper communication and newsletter collaboration to get their campaign out there.
With the teaming up of effective media management and marketing initiatives, malls successfully get their message noticed!
All that's left to ask is: have you entered to win a R1.8 Million Luxury Bedford Apartment?
