Landlords... Dress to Impress!

We know that it takes just 3 seconds to form an opinion of someone and the next 90 seconds are spent trying to confirm that impression. What if it’s the same for your mall and shopfronts? What if it takes just 3 seconds for potential shoppers to judge your space?

If the power of clothing can transform one’s state of mind, then it is without a doubt that iMedia’s powerful visuals will entice feet to your mall. Instead of sitting with vacant space and empty shopfronts, you should make use of attractive visuals and uncluttered media that ensure brand delivery and create lasting impressions.

It has been noted that visual cues are actually 3 to 5 times more powerful than audio cues and it is therefore imperative that in gaining recognition for your mall and its brand that your visuals speak volumes.

It’s comparable to that job interview, really. You spend time picking out a carefully co-ordinated outfit that says you’re professional, capable and worth the investment. You practice a firm handshake and intend to exude confidence. The same care should be taken with your mall’s advertising space!

Imagine you have decided to give your mall a makeover, making use of cutting-edge media and advertisements. Just as you would spend time researching the company who interviews you, you spend time researching the market at the mall. You’ve dotted the i’s and crossed the t’s and are ready to outfit the space. You should start by spending time picking out carefully co-ordinated designs for the shopfront visuals – something that says ‘professional’ and ‘fresh.’ Vinyls should be that confident handshake that establishes positive rapport with your target market, enticing them to visit you on your first day on the job and promote you to favourite shopping experience.

It’s the same with mall space and it is within this niche that iMedia offer complete space and signage solutions to tenants and landlords. The company’s in-house graphics department design visuals that create an identity for your mall, shop fronts and brands that create value for what would otherwise be vacant space. The graphics are then printed on to the media you require, for example vinyls, escalators and lift graphics or parking vinyls and then flighted.

This has been the case with Tag Heur watches who have had numerous vinyls printed and flighted by iMedia. Additionally, the company have implemented their comprehensive logistics management by installing the vinyls for Tag Heur at stores and malls like Sandton City, Clearwater Mall, Melrose Arch and Brooklyn Mall, Pretoria.

iMedia have further worked their vinyl magic for the Breitling brand at Elegance, Melrose Arch and Picot & Moss at Jewellex Africa 2010. They have produced vinyls for the revamped Benmore Shopping Centre too and a variety of vinyls for brands at Cresta and Fourways Malls.

It is evident that iMedia, a property media management company, understand the impact of first impressions and how important it is to get that second interview, in other words, get the right feet to your mall with the use of impeccably managed media services. Let them help you with vinyls that command attention and make for memorable impressions.

Clever!