Showroom Media "Refreshes Like Nothing on Earth"

Outdoor advertising has become a valuable source of revenue to property owners, but it often falls foul of aesthetic standards, or simply becomes part of the furniture. This need not be the case as Hunter’s has proven with its “Refreshes Like Nothing On Earth” installation at 24 Central – Sandton.

The glass showcase was initially iMedia’s concept designed to showcase exclusive, upmarket cars. It was later transformed into a showroom media concept by Blue Chip Outdoor and an integration of media relationships with OMD Cape Town and 140BBDO that set this showroom display into motion.

The display is close to the target market prompting curiosity and closer inspection. This is what showroom media is all about – it gets people interested!

Sholto Sims, Category Manager (RTDs) for South Africa, comments, “This is a truly amazing feat and I would like to congratulate and thank all parties involved for their time, effort and creative input. This has definitely set the bar for us with regard to future executions.”

Showroom media is unique in the way in which it is consumed: literally in a matter of seconds. Its powerful simplicity makes this advertising platform memorable and ultimately commanding.

Visit iMedia for innovative media solutions and management.

www.imedia.co.za

Nothing "Common" About 24 Central's Media

In conjunction with Boo Media, Property Media Managers, iMedia recently flighted a full media campaign at 24 Central, Sandton, Johannesburg. The campaign was none other than the new Cell C/Red Bull Mobile initiative. 24 Central have brought to life the brand in the form of numerous platforms including contra visions, vinyls and billboards at the property.

iMedia allows a brands’ personality to awaken by offering mall media management services and advertising platforms that provide essential brand communication and income. The company acknowledges that it is fundamental to differentiate malls and create sustainable advertising revenue and to do so require meticulous, effective media management. By applying industry insight and knowledge, iMedia set out to deliver exceptional media and communication solutions for shopping centres.

The Property Media Managers offer convenient and experienced services that include the sale of advertising space in and around a mall, activation and promotional space management, signage, vinyl, website design and all in-centre communication. They aim to offer fresh, all-embracing deliverables specific to a property’s needs and embark on the promise to deliver innovative, exciting platforms and strategies for a mall.

iMedia are cutting edge in media management.

Contact iMedia to find out how your mall could benefit from an effective media management approach.