Engaging with Property Media

iMedia goes about creating a personality for your mall with media services that provide essential brand communication and income. As Property Media Managers, iMedia knows it is vital to differentiate your mall and create sustainable advertising revenue.

In 2005, Managing Director, Ronald Nordmann, identified a niche in the retail industry for effective media management. He realised that by applying correct management, insight and knowledge, his company could deliver exceptional media and communication solutions for shopping centres.

iMedia offer convenient and experienced services that include the sale of advertising space in and around your mall, activations, signage, vinyls, design, website and all your in-centre communication. They aim to offer fresh, all-encompassing deliverables specific to your property’s needs and further embark on the promise to deliver innovative and exciting platforms and strategies for your mall.

Says Nordmann, “iMedia attribute innovation, productivity, flexibility and being at the cutting-edge of world best practices as the key ingredients to success in evolving the business of mall media. We liken ourselves to a synapse. Just as that synapse acts as a communicator between neurons, iMedia acts as communicator for your brand.”

Contact iMedia to find out how your mall could benefit from an effective media management approach.

Property Media Is Everything

Attractive presentations and a media strategy created specifically for your mall lets you operate more productively and profitably!

iMedia create personality for your mall with media services that provide essential brand communication and income. As Property Media Managers, they know it is vital to differentiate your mall and create sustainable advertising revenue.

Identifying a niche in the market for effective property media management, iMedia – which was founded by Ronald Nordmann in 2005 - realised that by applying correct management, insight and knowledge, iMedia could deliver exceptional media and communication solutions for your shopping centre.

iMedia offer in-house services that include advertising sales, activations, signage, vinyls, design, websites and all in-centre communication.

Managing Director Ronald Nordmann comments, “iMedia attribute innovation, productivity, flexibility and being at the cutting-edge of world best practices as the key ingredients to success in evolving the business of mall media management. We liken ourselves to a synapse. Just as that synapse acts as a communicator between neurons, iMedia acts as communicator for your brand.”

Specialists in Media Makeovers

Property Media

Appearance is everything

 Touch Screen

Attractive presentation, coupled with a media strategy, conceptualised specifically for your mall, lets you operate more productively and profitably!

We create personality for your mall with media services that provide essential mall communication and advertising income.

 Display cube at Bedford Centre

As a Property Media Management company, we know it’s vital to differentiate your mall and create sustainable advertising revenue.

Ronald Nordmann, MD

Landlords... Dress to Impress!

We know that it takes just 3 seconds to form an opinion of someone and the next 90 seconds are spent trying to confirm that impression. What if it’s the same for your mall and shopfronts? What if it takes just 3 seconds for potential shoppers to judge your space?

If the power of clothing can transform one’s state of mind, then it is without a doubt that iMedia’s powerful visuals will entice feet to your mall. Instead of sitting with vacant space and empty shopfronts, you should make use of attractive visuals and uncluttered media that ensure brand delivery and create lasting impressions.

It has been noted that visual cues are actually 3 to 5 times more powerful than audio cues and it is therefore imperative that in gaining recognition for your mall and its brand that your visuals speak volumes.

It’s comparable to that job interview, really. You spend time picking out a carefully co-ordinated outfit that says you’re professional, capable and worth the investment. You practice a firm handshake and intend to exude confidence. The same care should be taken with your mall’s advertising space!

Imagine you have decided to give your mall a makeover, making use of cutting-edge media and advertisements. Just as you would spend time researching the company who interviews you, you spend time researching the market at the mall. You’ve dotted the i’s and crossed the t’s and are ready to outfit the space. You should start by spending time picking out carefully co-ordinated designs for the shopfront visuals – something that says ‘professional’ and ‘fresh.’ Vinyls should be that confident handshake that establishes positive rapport with your target market, enticing them to visit you on your first day on the job and promote you to favourite shopping experience.

It’s the same with mall space and it is within this niche that iMedia offer complete space and signage solutions to tenants and landlords. The company’s in-house graphics department design visuals that create an identity for your mall, shop fronts and brands that create value for what would otherwise be vacant space. The graphics are then printed on to the media you require, for example vinyls, escalators and lift graphics or parking vinyls and then flighted.

This has been the case with Tag Heur watches who have had numerous vinyls printed and flighted by iMedia. Additionally, the company have implemented their comprehensive logistics management by installing the vinyls for Tag Heur at stores and malls like Sandton City, Clearwater Mall, Melrose Arch and Brooklyn Mall, Pretoria.

iMedia have further worked their vinyl magic for the Breitling brand at Elegance, Melrose Arch and Picot & Moss at Jewellex Africa 2010. They have produced vinyls for the revamped Benmore Shopping Centre too and a variety of vinyls for brands at Cresta and Fourways Malls.

It is evident that iMedia, a property media management company, understand the impact of first impressions and how important it is to get that second interview, in other words, get the right feet to your mall with the use of impeccably managed media services. Let them help you with vinyls that command attention and make for memorable impressions.

Clever!

iMedia makes waves with HARBOUR at BEDFORD

Harbour Restaurant has been a part of Bedford’s tenant mix for 15 years. In 2009 the Mediterranean eatery was taken over by a family from their uncle and infused with a facelift fit for Neptune.

The discussion for this advertorial took place at Harbour, with the restaurant’s anchor and co-owner, Smaragda Demetriou who navigated us through Harbour’s makeover. Smags, as she is fondly known, gives much credit to her brother-in-law and co-owner, Georgios Maragkos who captains Harbour.

Not only does George – as he is known to customers – enjoy being front of house and interacting with guests, he is the restaurant’s head chef and is mostly found in the cabin (kitchen, that is) putting his superior 5 star tourist college and 6 star hotel training to amazing use serving up delectable square meals that can only be classed as first rate.

Harbour’s revamp in order to remain on course with international culinary and restaurant trends is progressive and impressive. The interior underwent renovations with further upgrades being mapped out. By and large guests can now enjoy their meals in an elegant, chic setting surrounded by remarkable fish tanks. The restaurant proudly boasts space to hold corporate and social functions and as an incentive provide free cocktails to function attendees.

A ship is incomplete without a deck, which was built onto the restaurant to accommodate up to 160 guests and sports calming water features and ambient background melodies. Relaxing on the deck, one almost expects a flock of seagulls to sail overhead and a lighthouse to boom not far off - all while sitting at Bedford Centre!

Not only has Harbour’s refurbishment been physical, but with the expertise and creativity of Matlou Tsotetsi and her marketing company, Cupcake Advertising and Marketing at the helm, the restaurant’s look and feel underwent an image change with the likes of rebranding the logo, updating the website and freshening up signage. Explains Matlou, “my involvement with Harbour was to contribute to a fresh look and feel and re-positioning of the brand. Together with client we looked at what the brand represents and how to evolve it to greater heights. From these discussions we then came up with the new slogan – Harbour ... oceans of choice. In addition to this we did a shoot of the delectable food that is on offer that we use in the new campaign.” 

On her experience with the Harbour family, Matlou comments: “It’s been an incredible experience. Although the business is family run, I dealt with Smags all the time. This was great because I dealt with a client who knew her brand intimately and what the business objectives are. They deliver what they say they will when they say they will.”

Harbour, in a joint venture with Three Tsar Vodka and Rousos Sloe, are making sure that their presence is felt at Bedford by advertising through the Centre. To do so, Harbour has made use of iMedia, a Property Media company. With the use of scrollers, a billboard and numerous way finds situated around the mall, Harbour will be announcing their partnership with Rousos and their sundowners on the deck that will offer customers “buy 1 get 1 free” cocktails, Sundays – Thursdays between 16:30 and 18:30. Comments the Three Tsar Vodka Company and Rousos Sloe: “we are very excited about our association with the Harbour Restaurant, and we cannot overstate that enough. The relaxed atmosphere, while retaining a magical sense of sophistication provides a perfect venue for Rousos Sloe to be enjoyed.”

Uniquely (and most enticingly) the restaurant proudly offers delectable wines and champagnes by the glass. The restaurant is currently in the process of streamlining their menu and as they do so, they are offering 50% off everything on the menu on Mondays and Tuesdays, excluding drinks. Also to be noted is the fact that Harbour sell fresh fish to take home.

There are many more plans in the offing for Harbour but they’re not ready to let the cat out of the bag just yet!

Communicate Vertically!

BEDFORD’S VERTICAL COMMUNICATION

During its reformation in 2008, Bedford Centre desired a company who could effectively manage their common area space, their media and their communication. Bedford wanted a media management company who would communicate the centre’s identity of understated elegance and sophistication. A company who’d be able to drive and reinforce “effortlessly chic”. iMedia was appointed for the task.

Bedford, a regional Shopping Centre located in Bedfordview, Johannesburg, boasts 62 000m² retail space and 24 105m² office space, 180 shops, an LSM of 8 – 10 as well as an impressive footfall of approximately 850 000 per month. So there is a great deal of vertical space to manage and in which to provide classy, sophisticated and chic media and communication.

iMedia was heavily involved in the creation of vertical communication for the Centre. Not only did their in-house design team provide enticing visuals for shop front vinyls, striking billboard facades and other creative forms of mall media to launch the “new, effortlessly chic Bedford,” the company also developed and positioned 20 Touch Screens in the centre ensuring landlord, tenant and customer interaction. The Touch Screens are also used as an advertising medium.

iMedia has further created other innovative advertising solutions at Bedford, such as the glass showcase cube used as a vehicle display; the glass plinths for tenants to create enticing displays of their products and various large format advertising platforms.

Communication is of the utmost importance in the mall industry. For this reason, iMedia works closely with the mall’s marketing department to make sure that the Bedford brand’s essence is seen, heard, acknowledged and remembered. The company also manage the in-centre audio system, the mall’s website as well as bulk communication like newsletters and SMS’s. Even during the 2010 SWC, iMedia made sure that the Bedford brand became a part of the iconic event by creating and flighting an AV advertisement at various Fan Fests and also managing a Fan Fest campaign at the centre.

The management of promotional space incorporated with vertical communication at the mall has had great impact on shoppers and indeed for advertisers as they encourage brand recognition and interaction. Bedford has 14 courts and there have been a number of novel activations ranging from vehicle displays to cosmetics promotions and even a Pick n Pay cooking demonstration.

iMedia make sure that all platforms are not only managed in a way that fits in with Bedford’s “urban chic” personality, but also ensure that maintenance and upkeep of all platforms are of an exceptionally high standard.

iMedia offer complete media management solutions that deliver increased and sustainable revenue. By applying their expertise, insight and practical experience, they are also able to provide a consultation service to landlords. Part of their ethos is the understanding of the mall industry and the changing needs of customers and therefore they strive to help landlords, tenants and advertisers evolve to meet with their objectives.

iMedia continues to add value to Bedford Centre by unequivocally managing Bedford’s vertical communication.

Facelift for a mall? Panorama had one with iMedia

At some point, you have flicked through television channels and come across a makeover show. A nip here, a tuck there. A needle being inserted into a patient’s forehead with the promise of smoother, younger looking skin. A fold, a cut, a transplant. Anything and everything to attempt to look and feel younger. What could the harm be in freshening up your image? Re-launching the new you? These days, in fact, it’s probably vital!

So why shouldn’t a shopping centre consider a nip and tuck? But not merely a lick of paint and polly filler, an actual media makeover. A personality transplant. An iMedia facelift.

Property Media Managers, iMedia, performed a complete media facelift on Panorama Shopping Centre, Mulbarton, South of Johannesburg.

A neighbourhood strip mall catering for the convenience of Mulbarton’s LSM 8-10 residents, Panorama has been expanded to include 45 stores, 580 parking bays and room for an iMedia Media Makeover on the centre’s 9 477m² of Gross Lettable Area (GLA).

iMedia approached the facelift of Panorama both inside – “personality” and out -  “appearance”. To begin with, the centre’s logo, look and feel were redesigned, injecting Panorama with a younger, more contemporary personality. The fresh looking Corporate Identity was then married up with Panorama’s communication which includes monthly newsletters and a website. In managing Panorama’s communication, iMedia is able to build the centre’s shopper database, allowing for regular communication between Centre Management, tenants and patrons.

iMedia also manages the sales, design and advertisements for the centre. The company further implemented the centre’s audio station and continue to manage its air time.

Part of the advertising solutions at Panorama includes signage, directional signage as well as parking pole and billboard advertising. The billboard on the corner of Kliprivier Drive boldly announces Panorama’s presence, attracting new clientele and greatly increasing footfall to the centre. Flag pole adverts are used too, adding to Panorama’s brand new personality and creating an association between brand, mall and patron. All platforms are managed by iMedia. 

The stores at Panorama have also undergone facelifts, including the extension of Mugg & Bean resulting in the popular eatery doubling in size. KTM Factory Racing have undergone a revamp too. With Pick n Pay, Liquor City and Mugg & Bean making use of iMedia’s design studio and using the centre’s advertising platforms through iMedia’s management, they are not only increasing brand value for their respective stores, but for Panorama Shopping Centre. Overall Panorama exudes a feeling of relaxation, comfort and homeliness.

Further improvements to the centre scheduled to be complete early 2011, include extensions to the parking area, adding an additional 100 parking bays for tenants, an impressive addition of 900m² to the centre’s office area and a further 400m² being added to Pick n Pay allowing for the insertion of various new departments. Liquor City is expected to be tripled in size allowing for a hyper liquor feel.

iMedia have created an attractive shopping experience for visitors to the centre and an increased revenue for Panorama.

CLEVER!