Engaging with Property Media

iMedia goes about creating a personality for your mall with media services that provide essential brand communication and income. As Property Media Managers, iMedia knows it is vital to differentiate your mall and create sustainable advertising revenue.

In 2005, Managing Director, Ronald Nordmann, identified a niche in the retail industry for effective media management. He realised that by applying correct management, insight and knowledge, his company could deliver exceptional media and communication solutions for shopping centres.

iMedia offer convenient and experienced services that include the sale of advertising space in and around your mall, activations, signage, vinyls, design, website and all your in-centre communication. They aim to offer fresh, all-encompassing deliverables specific to your property’s needs and further embark on the promise to deliver innovative and exciting platforms and strategies for your mall.

Says Nordmann, “iMedia attribute innovation, productivity, flexibility and being at the cutting-edge of world best practices as the key ingredients to success in evolving the business of mall media. We liken ourselves to a synapse. Just as that synapse acts as a communicator between neurons, iMedia acts as communicator for your brand.”

Contact iMedia to find out how your mall could benefit from an effective media management approach.

Washing out in a sea of advertisements? We’ll create waves with a Media Strategy for your store

Retail advertising strategies should be a reflection of your personal retail philosophy. Generic solutions which Mall Marketing Departments typically use to advertise stores may not be appropriate for your particular store.

Store owners often fail to realise the value in advertising their own business at the mall, believing that it is the responsibility of the mall’s marketing department to ensure the success of the store since owners contribute to a marketing fund.

But why be lost in the sea of advertisements that bombard consumers every day? Mall marketing departments typically only advertise the Centre and market events happening in Centre, leaving the responsibility of advertising your store up to you.

 As tenant mixes at Shopping Centres have become increasingly volatile and customer profiles have changed, reaching shoppers at the store is more important than ever and you want to be sure that you attract shoppers to your store. To do that, advertising and promotion should play a significant part in your business strategy.

Where the blanket approach of mass marketing was flaunted by marketing professionals in previous years, today’s industry authorities appreciate the nuances of one-to-one marketing. We know that consumers are savvier than ever and with access to an abundance of information, consumers don’t want sales people rattling off rehearsed presentations. Instead, they want representatives who will help them find real solutions. By learning who your customers are and by offering them tailored products and services that work for them – and indeed establishing a brand with which they can associate – you are sure to increase sales and keep your customers coming back.

So reaching shoppers in-centre has become more important than ever, making it necessary for you and your brands to be out there.

Good media and communications strategies are imperative in yielding the best results for individual stores. This plus word-of-mouth can drive substantial returns on your advertising investment. Store advertising should focus on creating store awareness. From the moment you sign the lease with the Centre’s Landlord, you should strive to generate brand awareness… Create hype! Let shoppers know you’re coming!

An essential starting point is outfitting your store’s windows with attractive vinyls and erecting striking signage and even light boxes. This is where iMedia’s design and logistics teams help you to shine. Allow them to assist you with creating the ideal media and communications strategies for your store that will ensure it remains prominent in the shopper’s minds.

iMedia goes about planning, designing and flighting your material in a way that will adhere to Mall standards, create brand association and entice your customers. From the implementation of a communication strategy to the mall database, to the flighting of your branding on pylons, Touch Screens, billboards, way finds and the mall’s website -et al - they ensure that your store, your brand and the discounts you offer are known about. iMedia will then audit the performance of your advertising at the mall to ensure that it is working for you.

Another way of creating brand and store awareness is to take advantage of the Mall’s common areas and set up a display or promotion. iMedia will help you with the booking and logistics of the Activation, again adhering to the Mall’s high standards.

Let iMedia assist you with effectively zeroing in on your target customers at the mall. After all, research suggests that 75% of brand decisions are made at the Mall! 

If Walls Could Talk, They'd Be Screaming Profits!

iMedia are Property Media Managers specialising in achieving sustainable revenue streams at your centre by implementing a meticulously managed media strategy that will help you to achieve the required end result.

The company begins with an audit of your centre and its current performance and then conceptualises a Media Makeover that will be ideal for your centre’s specific needs. They always stand by “No Free Space.”

Placement of marketing media, tenant and third party advertising are undertaken and managed by iMedia to ensure that sustainable income is attained.

iMedia’s focus areas include Media Strategy, Media Management and Communication Management.

In order to provide a turn-key solution, the company’s divisions supply additional services including: Graphic Design, Copy Writing and Digital Media.

iMedia’s committed, dedicated and determined team aim to provide and uphold excellence in service and to provide a world’s best media and communications management company in shopping centres.

(as featured in SA Shopping Magazine, April 2010)

Innovative, Interactive Mall Media Management

INNOVATIVE, INTERACTIVE MALL MEDIA MANAGEMENT

iMedia is the mall media management company creating the right interactive e-media for your mall!  

Combining numerous media into a single message, e-media, or electronic media, can create powerful communication tailored to the targeted client or tenant.

As retailers venture to engage in communications with tenants and consumers on a regular basis, ‘e-media’ – which swiftly found its way into modern lifestyles – has become a commonly used buzzword in the retail industry.

Electronic communication builds favourable relationships with customers and is the ideal platform from which to showcase your mall’s upcoming events and achievements to shoppers through Touch Technology.

With sophisticated know-how, mall media management company, iMedia acts as a gateway between Centre Managers, advertisers and shoppers, creating tailored interactive media and communications approaches that boost management, landlord and tenant relations.

iMedia uses Touch Technology to help you accurately track data such as which stores are favoured in the mall and which are missing from your tenant mix that shoppers would like to have access to.

Cutting-edge technology is of high importance on iMedia’s agenda. By making use of such tools in your mall, you allow shoppers and tenants to interact in a way that permits you to collect vital marketing information to cultivate your media and communications strategies successfully.

Extreme Media Makeover

For the past three decades mall makeovers have meant replacing tattered carpeting and slapping on a coat of paint. Today centres compete to differentiate themselves to increase footfall and remain top-of-mind while providing value to retailers.

Research has shown that targeted communication and attractive presentation in malls create an experience for shoppers. In turn, this increases foot count, differentiates your centre from others and serves customers efficiently while operating more productively and profitably.

Mall media management company iMedia understands that for mall-walkers today, shopping isn’t just about grabbing items off a shelf. For consumers, visiting a mall is a social experience and form of entertainment in itself. They want to interact with an attractive brand. They want to experience the feel-good factor. That is why iMedia sets out to create an attractive personality for your mall.

An extreme Media Makeover by iMedia will infuse a fresh vibe into your mall, creating the right environment that will entice tenants and customers.

From creating your logo to delving into the psychology of the ideal colour for your mall’s look and feel to setting up advertising inventory and managing your mall’s media and communications concerns, iMedia knows how to make your mall stand out.

The platforms they provide are not only aesthetically pleasing but provide clients with invaluable research that is market-specific enabling advertisers and media buyers to accurately gauge the effectiveness of product and advertisement placement.

If you’re a mall maker looking to create an unmatchable shopping experience for shoppers and attract top retailers, iMedia’s Logistics, Digital, Design and Communications teams have what it takes to perform an extreme Media Makeover for your mall.