Innovative, Interactive Mall Media Management

INNOVATIVE, INTERACTIVE MALL MEDIA MANAGEMENT

iMedia is the mall media management company creating the right interactive e-media for your mall!  

Combining numerous media into a single message, e-media, or electronic media, can create powerful communication tailored to the targeted client or tenant.

As retailers venture to engage in communications with tenants and consumers on a regular basis, ‘e-media’ – which swiftly found its way into modern lifestyles – has become a commonly used buzzword in the retail industry.

Electronic communication builds favourable relationships with customers and is the ideal platform from which to showcase your mall’s upcoming events and achievements to shoppers through Touch Technology.

With sophisticated know-how, mall media management company, iMedia acts as a gateway between Centre Managers, advertisers and shoppers, creating tailored interactive media and communications approaches that boost management, landlord and tenant relations.

iMedia uses Touch Technology to help you accurately track data such as which stores are favoured in the mall and which are missing from your tenant mix that shoppers would like to have access to.

Cutting-edge technology is of high importance on iMedia’s agenda. By making use of such tools in your mall, you allow shoppers and tenants to interact in a way that permits you to collect vital marketing information to cultivate your media and communications strategies successfully.

Extreme Media Makeover

For the past three decades mall makeovers have meant replacing tattered carpeting and slapping on a coat of paint. Today centres compete to differentiate themselves to increase footfall and remain top-of-mind while providing value to retailers.

Research has shown that targeted communication and attractive presentation in malls create an experience for shoppers. In turn, this increases foot count, differentiates your centre from others and serves customers efficiently while operating more productively and profitably.

Mall media management company iMedia understands that for mall-walkers today, shopping isn’t just about grabbing items off a shelf. For consumers, visiting a mall is a social experience and form of entertainment in itself. They want to interact with an attractive brand. They want to experience the feel-good factor. That is why iMedia sets out to create an attractive personality for your mall.

An extreme Media Makeover by iMedia will infuse a fresh vibe into your mall, creating the right environment that will entice tenants and customers.

From creating your logo to delving into the psychology of the ideal colour for your mall’s look and feel to setting up advertising inventory and managing your mall’s media and communications concerns, iMedia knows how to make your mall stand out.

The platforms they provide are not only aesthetically pleasing but provide clients with invaluable research that is market-specific enabling advertisers and media buyers to accurately gauge the effectiveness of product and advertisement placement.

If you’re a mall maker looking to create an unmatchable shopping experience for shoppers and attract top retailers, iMedia’s Logistics, Digital, Design and Communications teams have what it takes to perform an extreme Media Makeover for your mall.