Activations don’t only take up space in the hope of bringing in a bit of revenue for Landlords. They in fact permit shoppers to engage with a product when they have spare time and are in a spending frame of mind.
The consumer is encouraged to get closer to the brand and seek further information regarding the product without being pressured to make a purchase. Their curiosity and access to favourable information can ultimately lead to a desire to own the product and hence increase product sales – as has been the case for Jaguar Bedfordview.
Activations allow advertisers the opportunity to produce avant-garde displays that go a long way in building their brand and creating memorable experiences within Shopping Centres. This is what Property Media Managers, iMedia, have created for the breathtaking Jaguar.
iMedia recently created an innovative Activation that not only engages shoppers with the product, but powerfully promotes the product brand. The glass cube –situated at Johannesburg’s Bedford Centre - proudly displays a Jaguar in all its grandeur. Shoppers have the opportunity to view the vehicle from all angles in the illuminated cube at their leisure. The display has caused much hype and has become an impressive encounter for shoppers, enhancing the Jaguar Bedfordview brand.
.jpg)
Activations provide an impactful and fundamental form of mall communications and are an integral part of iMedia’s expertise.
No comments:
Post a Comment