For the past three decades mall makeovers have meant replacing tattered carpeting and slapping on a coat of paint. Today centres compete to differentiate themselves to increase footfall and remain top-of-mind while providing value to retailers.
Research has shown that targeted communication and attractive presentation in malls create an experience for shoppers. In turn, this increases foot count, differentiates your centre from others and serves customers efficiently while operating more productively and profitably.
Mall media management company iMedia understands that for mall-walkers today, shopping isn’t just about grabbing items off a shelf. For consumers, visiting a mall is a social experience and form of entertainment in itself. They want to interact with an attractive brand. They want to experience the feel-good factor. That is why iMedia sets out to create an attractive personality for your mall.
An extreme Media Makeover by iMedia will infuse a fresh vibe into your mall, creating the right environment that will entice tenants and customers.
From creating your logo to delving into the psychology of the ideal colour for your mall’s look and feel to setting up advertising inventory and managing your mall’s media and communications concerns, iMedia knows how to make your mall stand out.
The platforms they provide are not only aesthetically pleasing but provide clients with invaluable research that is market-specific enabling advertisers and media buyers to accurately gauge the effectiveness of product and advertisement placement.
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